The biggest obstacle most brands have with viral video is its inherent need to be provocative. This is a great example of how tone can tame those fears. As long as you respect the intelligence and humor of the audience you are trying to reach, you are good to go..
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Intelligence
- Social Capitalism Workshop DVD Now Available
- Google Buzz May Save The Web From Facebook
- Lulu IPO Shows Businesses Are Still Discovering Marketing
- Want More Press Coverage? Free Your Video!
- Comedy Central Yoinks Daily Show Off Hulu
- The State of The Internet
- Chatroulette: 71% Boys, 15% Girls, 14% Perverts
- Postrank Provides Case Studies with Top Engaged Blogs
- Branding vs. Personality, Identity in the Social Networking Era
- Did You Know 4.0
- Online Video Is Still Driven By Relationships
- Using Online Video to Boost Search Engine Rank