Real Big Firm

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You’ll find yourself humming along to this one if you are a regular Trader Joe’s shopper like me.  The lyrics ring true to the character and experience of shopping at TJs.  This is unauthorized, which is plainly obvious from the playful deprecation of the director’s favorite store, but that is a quality that should be more present in ‘authorized’ viral video.  Willingness to criticize one’s brand builds trust and credibility in our eyes.  Wouldn’t it have been wonderful if Trader Joe’s had actually made this themselves?

Trader Joes Homebrew Commercial

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Tags: brand loyalty, creator, fan made, grocery commercial, maven, social media campaign, trader joes, ugc, user generated content, viral video, youtube

This entry was posted on Tuesday, February 17th, 2009 at 8:06 pm and is filed under social media, social networks, trend spotting, ugc, unauthorized, user generated content, video sharing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.