New Media Chatter » Blog Archive » Skittles Gets Social Media!.
So, in short Skittles took their website and turned it into one big Social Media site. The homepage is nothing but a mashup of social media sites.
http://mashable.com/2009/03/03/skittles-switchesto-facebook/
The jokes might have been a bit too harsh for Skittles, which today switched the homepage from a Twitter search for “Skittles” to their Facebook fan page. The Twitter stream is still available on the site under “Chatter,” but it is not at the center of attention.
Edit: As Charlene Li notes in the comments, it’s possible that Skittles plans to rotate the various social media channels on the homepage. Regardless of whether this is true, I still believe it’s important to point out how nasty (insults, racial slurs) things can turn out when you give control of the content on your site to users, some of which can be completely anonymous.
