If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
You’ll find yourself humming along to this one if you are a regular Trader Joe’s shopper like me. The lyrics ring true to the character and experience of shopping at TJs. This is unauthorized, which is plainly obvious from the playful deprecation of the director’s favorite store, but that is a quality that should be more present in ‘authorized’ viral video. Willingness to criticize one’s brand builds trust and credibility in our eyes. Wouldn’t it have been wonderful if Trader Joe’s had actually made this themselves?
With the economic crunch in full swing, a small army of financially strapped creative people, and a clearer understanding of participation marketing on Madison Ave., big brands are embracing online video and user generated content more than ever..
Joe and Dave Herbert’s “Free Doritos” commercial not only won the brothers the Dorito’s contest (and a cool $1 million), nabbed the top spot on USA Today’s Ad Meter and was voted favorite ad by the YouTube and Hulu audiences, but according to a new survey released by comScore yesterday, Doritos enjoyed the biggest improvement in consumer perception among advertisers in Super Bowl.
The age of streaming video is still nubile and while many companies are still scratching their heads, Blendtec, jumped in feet first. The brand markets a line of consumer and industrial appliances that have an uncanny ability to demonstratively break down almost any material or object. They published their first video back in October of 2006, a one minute segment that poses the eternal question.. “Will it Blend?” In this original video our host, Tom Dickson, pours 50 marbles into a Blendtec brand blender and dices the little glass spheres into a toxic powder. The segment became an instant classic with its faux infomercial aesthetic and to date has had 1.8 million views. They introduced and demonstrated the prowess of the brand in a quirky, entertaining style and saved themselves a small fortune in traditional broadcast dollars.
Now just a little less than a year later they are one of the most subscribed channels of all time on YouTube with 57 segments attempting to discover the potential for puree of objects ranging from food to the cultish iPhone.
Editing is an invisible art form. When articulated properly we loose ourselves in the viewing and we have no idea we are being guided by a silent story teller. The following examples make the tools of the trade not only obvious but entertaining.
This spot was designed to turn the weakness of the ipod into an asset for mobile phone based podcasting service. Using entirely original material, the aesthetic of the iPod ads are recreated with an emphasis on how syncing with a computer is cumbersome, complicated, and unnecessary.
Welcome to real big firm, please fill your head with ideas and news from a few of our favorite sources. Share your thoughts, and subscribe to keep up with what we are thinking about and doing..
