Attention Please
Monday, October 22nd, 2007If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Mashable published an excellent piece on a new technology intended to move participation and attention measurement, collection, and fulfillment forward beyond the current paradigm.
Impressions and click-throughs are no long as interesting to us as advertisers as much as “time spent”, engagement, and interest. A new innovation could provide much needed clarification for online services and content creators while also providing greater relevancy to users and viewers.
The concept of APML is that it allows you to share your “attention profile” data with other users, organisations or programs in the same way you might share your OPML file with someone. The most compelling reason I can gather why the internet world as a whole needs to line up behind the concept of APML because companies are already gathering so much data that used to be considered private and sacred, so we all need to get out in front of it now and define the process of gathering that information, and attempt - as users - to control a bit of that.
There will certainly be privacy concerns if this technology is widely adopted but in the end it could add a layer of transparency that might satisfy everyone.
