Real Big Firm

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Blogs are still the primary source of video discovery apparently, though I’m not quite sure how this new study from TubeMogul attempted to gather referral information from stats stingy networks like Facebook.

…blogs accounted for the vast majority of referrals with 44.2 percent of traffic coming from this source far outweighing traditional sources like search engines and even social media. In fact, search engine traffic only made up 6.1 percent of the overall traffic and social networking sites 2 percent. Social bookmarking sites accounted for 1.75 of the traffic, while email a mere 0.38 percent though this figure may not be entirely accurate.

The only sure fire way to have any effect on distribution to blogs is by managing relationships with influential bloggers.  Bloggers need fresh content that’s relevant to their readership, proving once again that the demand for public relations skills is not going anywhere.

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Of course people still read text online, but increasingly behavior is shifting toward passive information like audio and especially video. However, instead of hosting your own video, you may want to consider posting it to public sites like YouTube where you can also get the benefit of boosting your ranking on search engine results, especially since YouTube is owned by Google and gets a little preferential treatment..

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Coming Soon In August!

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What are the best practices for social media marketing campaigns? How do you transition your existing skills and talents for a rapidly evolving media landscape? How do you save your agency, department, or job?

Spend a Saturday afternoon discovering how big brands and swift startups are taking advantage of the new opportunities inherent in digitally networking media. Explore successful case studies, processes, roles, tools, and learn how to develop, organize, and execute your own projects.

Through this workshop, learn what aspects of social media are truly different from traditional print and broadcast, and what elements are timeless. Educate yourself so you can become your own expert, answer your clients’ needs and questions, and reinvent yourself and your firm.

This is not about coding or technology! As media consumption habits shift and online services become more accessible, the keys to achieving your clients’ goals are strategy and creativity. Discover the unlimited value of earned media and social capital and how to exploit it not only for clients’ benefit, but their customers as well.

By the end of this class you will know how to estimate costs, communicate the value of your services, take advantage of your strengths, resolve your limitations, discover where the client development opportunities are, and where your future budgets will come from.

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I’m glad everyone is so excited about Google Wave.. I’m certainly looking forward to it, but there’s another development that in my book is equally significant, but is getting a little less media attention..

The remote is coming to Internet TV! This is the holy grail I’ve been waiting for, the missing piece to make online video more compelling than non-networked video.

via LifeHacker

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My friend Christian interviewed the TN radio station that got in trouble with the Associated Press for embedding video from the AP YouTube Channel. This should never have erupted in the first place, but since we’re having a conversation about the AP, why don’t we really examine what it is - a highly politically motivated excuse for radio stations and newspapers to justify laying off reporters. As media consolidated and laid off talented journalists during the last decade, it became all too easy for media manipulators to blast their messages through a single channel. I’ll admit, I did it, and I’m not proud of it. AP is a dinosaur, I hope media outlets will realize that it is as toxic for them as Walmart was for small town economies. Only when its gone or has been rendered toothless will media outlets get back to the business of creating content themselves. There’s no money or unique audience in syndicated news. The new media landscape is all about unique voices and targeted audiences… which we should all be grateful that the leadership at the AP doesn’t get.

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