Will Doritos Spawn a UGC Ads Comeback? « NewTeeVee
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With the economic crunch in full swing, a small army of financially strapped creative people, and a clearer understanding of participation marketing on Madison Ave., big brands are embracing online video and user generated content more than ever..
Will Doritos Spawn a UGC Ads Comeback? « NewTeeVee.
Joe and Dave Herbert’s “Free Doritos” commercial not only won the brothers the Dorito’s contest (and a cool $1 million), nabbed the top spot on USA Today’s Ad Meter and was voted favorite ad by the YouTube and Hulu audiences, but according to a new survey released by comScore yesterday, Doritos enjoyed the biggest improvement in consumer perception among advertisers in Super Bowl.
