What are the best practices for social media marketing campaigns? How do you transition your existing skills and talents for a rapidly evolving media landscape? How do you save your agency, department, or job?
Spend a Saturday afternoon discovering how big brands and swift startups are taking advantage of the new opportunities inherent in digitally networking media. Explore successful case studies, processes, roles, tools, and learn how to develop, organize, and execute your own projects.
Through this workshop, learn what aspects of social media are truly different from traditional print and broadcast, and what elements are timeless. Educate yourself so you can become your own expert, answer your clients’ needs and questions, and reinvent yourself and your firm.
This is not about coding or technology! As media consumption habits shift and online services become more accessible, the keys to achieving your clients’ goals are strategy and creativity. Discover the unlimited value of earned media and social capital and how to exploit it not only for clients’ benefit, but their customers as well.
By the end of this class you will know how to estimate costs, communicate the value of your services, take advantage of your strengths, resolve your limitations, discover where the client development opportunities are, and where your future budgets will come from.
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