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My friend Christian interviewed the TN radio station that got in trouble with the Associated Press for embedding video from the AP YouTube Channel. This should never have erupted in the first place, but since we’re having a conversation about the AP, why don’t we really examine what it is - a highly politically motivated excuse for radio stations and newspapers to justify laying off reporters. As media consolidated and laid off talented journalists during the last decade, it became all too easy for media manipulators to blast their messages through a single channel. I’ll admit, I did it, and I’m not proud of it. AP is a dinosaur, I hope media outlets will realize that it is as toxic for them as Walmart was for small town economies. Only when its gone or has been rendered toothless will media outlets get back to the business of creating content themselves. There’s no money or unique audience in syndicated news. The new media landscape is all about unique voices and targeted audiences… which we should all be grateful that the leadership at the AP doesn’t get.
The jokes might have been a bit too harsh for Skittles, which today switched the homepage from a Twitter search for “Skittles” to their Facebook fan page. The Twitter stream is still available on the site under “Chatter,” but it is not at the center of attention.
Edit: As Charlene Li notes in the comments, it’s possible that Skittles plans to rotate the various social media channels on the homepage. Regardless of whether this is true, I still believe it’s important to point out how nasty (insults, racial slurs) things can turn out when you give control of the content on your site to users, some of which can be completely anonymous.
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