I’m more optimistic for web producers than TV Week is, but they are probably a little biased now aren’t they.. Web portals on the other hand, I’m in complete agreement. If you don’t have a technology or user interface differentiator, an existing following, or investors with questionable sanity and deep pockets, its time to put up or shut up. We don’t need anymore video portals. If anything I’m annoyed that most of them don’t have easy to use, easy on the eye GUIs like HULU.com.
From http://feeds.feedburner.com/News-Digital?format=xml
Anywhere from 20% to 30% of the online video sector likely will disappear in the next 24 months, said Ross Levinsohn. The former president of Fox Interactive Media now is partnered with new-media investor Velocity Interactive, which has invested in online studio Next New Networks and online video ad network Broadband Enterprises.
“There are dozens of companies that mushroomed and gained funding during late 2007 and 2008 which I think will not survive the downturn because funding has dried up,” he said.
Essentially the evolutionary phase is over, everyone prove their value in the food web or snuff the hell out. There’s actual stakes and jeopardy and its time to bring home the bacon..
Web programmers will face the toughest time because content is a big gamble in any economy, said James McQuivey, analyst with Forrester Research. “People who produce original content will always struggle to generate an audience for that content without a tie-in to some kind of franchise. ‘Dr. Horrible’ was a hit because of who made it and who starred in it, not just because it was a brilliant idea,” he said, referring to the Web show starring Neil Patrick Harris that television creator Joss Whedon crafted last summer.
So essentially, you’d better be able to generate a following if you expect to surpass Hollywood’s expectations. However, there’s always good with the bad and bad with the good, measurement will drive brands to digital mediums…
But the poor economy also is an opportunity for winners to make big leaps in digital media ad spending, Mr. Sanders said. “The media businesses we know will experience tremendous disruption that is marked by a migration away from traditional quasi-measureable inventory in favor of less expensive, ROI-calculable digital inventory.”
http://www.tvweek.com/news/2009/02/2009_looks_like_makeorbreak_fo.php
Share/Save
