CASE STUDY: Blendtec
Wednesday, August 1st, 2007If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
The age of streaming video is still nubile and while many companies are still scratching their heads, Blendtec, jumped in feet first. The brand markets a line of consumer and industrial appliances that have an uncanny ability to demonstratively break down almost any material or object. They published their first video back in October of 2006, a one minute segment that poses the eternal question.. “Will it Blend?” In this original video our host, Tom Dickson, pours 50 marbles into a Blendtec brand blender and dices the little glass spheres into a toxic powder. The segment became an instant classic with its faux infomercial aesthetic and to date has had 1.8 million views. They introduced and demonstrated the prowess of the brand in a quirky, entertaining style and saved themselves a small fortune in traditional broadcast dollars.
Now just a little less than a year later they are one of the most subscribed channels of all time on YouTube with 57 segments attempting to discover the potential for puree of objects ranging from food to the cultish iPhone.
