Online Video Is Still Driven By Relationships
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Blogs are still the primary source of video discovery apparently, though I’m not quite sure how this new study from TubeMogul attempted to gather referral information from stats stingy networks like Facebook.
…blogs accounted for the vast majority of referrals with 44.2 percent of traffic coming from this source far outweighing traditional sources like search engines and even social media. In fact, search engine traffic only made up 6.1 percent of the overall traffic and social networking sites 2 percent. Social bookmarking sites accounted for 1.75 of the traffic, while email a mere 0.38 percent though this figure may not be entirely accurate.
The only sure fire way to have any effect on distribution to blogs is by managing relationships with influential bloggers. Â Bloggers need fresh content that’s relevant to their readership, proving once again that the demand for public relations skills is not going anywhere.
Blogs Are the Biggest Traffic Source for Online Video Sites
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Tags: blogging, blogs, fresh content, influence, influential, online video, pr, public relations, relationships, relevant content, video marketing
