Crowd Sourcing
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Tap into the wisdom of your crowd. Leave aside the assumptions. Your supporters, customers, members know a great deal about your brand and what it has to offer, even if they don’t know that they know it. Their understanding of your identity and their experience of your service will reveal a great deal about the clarity of your communications, the effectiveness of your products, even the potential of your market. Let that wisdom inform your development, planning, and policy to ensure the prosperity of your brand and the satisfaction of your crowd.
